Website lead capture with Apollo.io enrichment, HubSpot storage & Gmail notifications

What problem does this workflow solve? Capture leads from your website, enrich them via Apollo, store them in HubSpot, send a personalized thank-you email, and notify your team—all automatically.

What does this workflow do? 1. Capture leads from website forms automatically. 2. Send a personalized thank-you email to each new lead. 3. Enrich lead data using Apollo for deeper insights. 4. Create or update a contact/lead in HubSpot CRM. 5. Notify the internal team via email about the new lead.

Setup

Gmail Setup Create Gmail Credentials by creating a project in Google Cloud Console.

Hubspot Setup Create Hubspot Credentials with App Token.

How it Works: This workflow automates your lead capture, enrichment, and follow-up process to ensure no opportunity is missed. Here's how it works:

1. Website Form Submission A visitor submits a lead form on your website. Lead details like name, email, company, and message are captured instantly.

2. Personalized Thank-You Email A customized thank-you email is automatically sent to the lead, building trust and confirming receipt of their inquiry.