Research LinkedIn prospects before sales calls with Bright Data and GPT-5.5

Build AI-powered pre-call intelligence briefs from LinkedIn profiles

Automatically scrape LinkedIn profiles for upcoming sales calls, analyze the data with AI, score prospect readiness, and send structured pre-call briefs to your inbox.

This workflow reads upcoming call records from Google Sheets, scrapes each prospect's LinkedIn profile with Bright Data, extracts useful talking points and rapport hooks, and uses GPT-5.5 to generate a structured pre-call intelligence brief. It then applies confidence and readiness thresholds to decide whether to send a full brief, a shorter limited-data brief, or log the result for later review.

How it works

1. A schedule trigger runs the workflow automatically. 2. The workflow reads upcoming prospect records from a Google Sheet tab called upcomingcalls. 3. Each LinkedIn profile URL is sent to the Bright Data dataset API for scraping. 4. The Bright Data response is validated to catch empty results, API errors, and async snapshot responses. 5. A code step extracts useful sales context such as: - career trajectory - role tenure - skills and tech affinity - education signals - recent activity themes - rapport hooks 6. GPT-5.5 analyzes the enriched profile data and returns a structured JSON brief with: - career trajectory summary - recent activity summary - 5 tailored talking points - likely pain points - readiness score - recommended approach - risk factors - self-evaluation metadata 7. The workflow parses the AI response and checks whether confidence is at least 0.7. 8. If confidence is too low, the result is written to a lowconfidencebriefs sheet for manual review. 9. If confidence is high enough, the workflow checks whether the readiness score is at least 70. 10. High-readiness prospects receive a full email brief and are logged to the callbriefs sheet. 11. Lower-readiness prospects receive a shorter email brief and are also logged to the callbriefs sheet.

Setup

Create a Google Sheet with these tabs:

- upcomingcalls - callbriefs - lowconfidencebriefs