Repurpose LinkedIn posts into X tweets with Apify, Claude AI and Airtable

Automatically scrape LinkedIn posts with Apify, transform them into optimized tweets and threads using Claude AI, store them in Airtable for approval, and publish to X on a daily schedule.

Who is this for

This workflow is designed for content creators, social media managers, and personal brand builders who want to maximize their content reach by repurposing LinkedIn posts for X (Twitter) without manual rewriting.

What it does

This workflow automates the entire LinkedIn-to-X content repurposing pipeline:

1. Weekly scraping: Uses Apify to scrape your recent LinkedIn posts based on configurable parameters stored in Airtable 2. Carousel extraction: If a post contains a carousel/PDF, OpenAI extracts the slide content via OCR 3. AI transformation: Claude (via OpenRouter) converts each LinkedIn post into two X-optimized variations: a standalone tweet and a thread (3-7 tweets) 4. Content storage: Saves both the original posts and generated tweets to Airtable with a "Pending" status for review 5. Scheduled publishing: Daily at 12:30, searches for ‘Approved’ tweets whose publication date has passed and posts them to X 6. Thread handling: Properly chains thread tweets as replies to maintain the conversation structure

Requirements

- Apify account (LinkedIn Profile Posts Scraper actor) - Airtable account with configured base - OpenAI API access (for carousel OCR) - OpenRouter API access (for Claude) - X/Twitter API access