Recover Shopify abandoned carts with email, SMS, WhatsApp & Facebook retargeting

This workflow is a complete, production-ready solution for recovering abandoned carts in Shopify stores using a multi-channel, multi-touch approach. It automates personalized follow-ups via Email, SMS, and WhatsApp, tracks every customer interaction for multi-touch attribution, and enables advanced retargeting and analytics.

Key features: - Multi-step, timed recovery sequence (Email → SMS → Email → WhatsApp) - Customer segmentation (new, returning, VIP) and A/B testing - Dynamic discounting and personalized messaging - Touchpoint logging to Google Sheets for attribution analysis - Facebook Custom Audience retargeting for unrecovered carts - Slack notifications for high-value cart recoveries

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What does this workflow do?

1. Listens for abandoned cart events from Shopify (or any e-commerce platform) via webhook. 2. Normalizes and enriches cart data by fetching full cart details and customer purchase history. 3. Predicts the likely reason for abandonment (e.g., price sensitivity, checkout complexity, technical issues) using rule-based logic. 4. Segments the customer (new, returning, VIP), assigns an A/B test group, and generates a personalized discount and checkout URL. 5. Runs a timed, multi-channel recovery sequence: - 1 hour after abandonment: Checks if the order is completed. If not, sends a personalized Email 1 and logs the touchpoint. - 4 hours after abandonment: Checks again. If not recovered, sends an SMS with a discount code and logs the touchpoint. - 24 hours after abandonment: Checks again. If not recovered, sends Email 2 (with social proof/urgency) and logs the touchpoint. - 48 hours after abandonment: Final check. If not recovered, sends a WhatsApp reminder and logs the touchpoint. 6. If the cart is still not recovered: Hashes customer identifiers and adds them to a Facebook Custom Audience for retargeting. 7. Logs every touchpoint (email, SMS, WhatsApp) to a Google Sheet for multi-touch attribution analysis. 8. Sends a Slack notification if a high-value cart is recovered.

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Why is this workflow useful?

- Boosts recovery rates: By using multiple channels and personalized timing, you maximize the chance of recovering lost sales. - Improves attribution: Every customer interaction is logged, so you can analyze which channels and messages drive conversions. - Enables advanced retargeting: Unrecovered carts are automatically added to a Facebook Custom Audience for paid retargeting. - Saves time: Fully automated, with easy configuration for your store, messaging, and analytics. - Scalable and extensible: Easily adapt the sequence, add more channels, or integrate with other tools.