PPC campaign intelligence & optimization with Google Ads, Sheets & Slack

How it Works

This workflow automatically monitors your Google Ads campaigns every day, analyzing performance with AI-powered scoring to identify scaling opportunities and catch issues before they drain your budget. Each morning at 9 AM, it fetches all active campaign data including clicks, impressions, conversions, costs, and conversion rates from your Google Ads account.

The AI analysis engine evaluates four critical dimensions: CTR (click-through rate) to measure ad relevance, conversion rate to assess landing page effectiveness, cost per conversion to evaluate profitability, and traffic volume to identify scale-readiness. Each campaign receives a performance score (0-100 points) and is automatically categorized as Excellent (75+), Good (55-74), Fair (35-54), or Underperforming (0-34).

High-performing campaigns trigger instant Slack alerts to your PPC team with detailed scaling recommendations and projected ROI improvements, while underperforming campaigns generate urgent alerts with specific optimization actions. Every campaign is logged to your Google Sheets dashboard with daily metrics, and the system generates personalized email reports—action-oriented scaling plans for top performers and troubleshooting guides for campaigns needing attention.

The entire analysis takes minutes, providing your team with daily intelligence reports that would otherwise require hours of manual spreadsheet work and data analysis.

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Who is this for?

- PPC managers and paid media specialists drowning in campaign data and manual reporting - Marketing agencies managing multiple client accounts needing automated performance monitoring - E-commerce brands running high-spend campaigns who can't afford budget waste - Growth teams looking to scale winners faster and pause losers immediately - Anyone spending $5K+ monthly on Google Ads who needs data-driven optimization decisions