Monitor Instagram competitor trends with Claude 3.5 & multi-channel alerts

This enterprise-grade n8n workflow automates competitor monitoring on Instagram — from post fetching to AI-driven strategy alerts — using Claude AI, Instagram API, and multi-channel notifications. It tracks trends, analyzes performance, and delivers actionable insights via WhatsApp and email, keeping your team ahead with zero manual effort.

Key Features

Daily competitor scanning from Google Sheets Post performance metrics (engagement rate, trends) calculated automatically AI-powered insights using Claude 3.5 Sonnet for content and engagement strategies Dual-channel alerts: WhatsApp (Twilio) and email for instant delivery Audit logs in Google Sheets for historical trends Scalable triggers: Daily schedule or webhook for ad-hoc checks

Workflow Process

| Step | Node | Description | | ---- | ----------------------------------- | -------------------------------------------------------- | | 1 | Schedule Trigger | Runs daily at 10 AM or via webhook (/competitor-alert) | | 2 | Get Competitor List | Loads competitors from Competitors sheet | | 3 | Loop Over Competitors | Processes each competitor to avoid API limits | | 4 | Get Competitor Posts | Fetches last 10 posts via Instagram Graph API | | 5 | Calculate Performance Metrics | Computes avg engagement and trend using Code node | | 6 | Generate AI Insights (Claude AI)| Analyzes data for 3 strategic bullet-point insights | | 7 | Send Email Alert | Emails detailed report to team | | 8 | Send WhatsApp Alert (Twilio) | Sends concise alert via WhatsApp | | 9 | Log Alert | Records metrics and insights in AlertsLog sheet | | 10 | End Workflow | Terminates execution |

Setup Instructions

1. Import Workflow

Open n8n → Workflows → Import from Clipboard Paste the JSON workflow