Ideal customer profile (ICP) generation: AI, Firecrawl, Gemini, Telegram

Purpose & Audience This workflow is designed to save hours of manual research for digital marketers, media buyers, copywriters, and business strategists. It empowers users to quickly understand their target customers’ behaviors, pain points, desires, and communication preferences by leveraging AI-powered web scraping and natural language processing.

Whether you’re crafting ad campaigns, refining audience segments, or creating compelling content, this tool provides a powerful shortcut to uncovering your dream buyer’s profile—directly from the source website and delivered via Telegram.

How It Works? 1. Telegram Trigger: A user sends a message to the Telegram bot, e.g., “Hey scrape this website https://www.company.com and find me their ICP. You can scrape 2 pages at most.”

2. Parameter Extraction: An AI model processes the message to extract two key parameters:

- The company URL - The number of pages to scrape (capped at 3)

3. Conditional Scraping: Based on the number of pages: - If 1 page, the workflow calls Firecrawl’s /scrape endpoint to scrape that single page. - If more than 1 page, it calls Firecrawl’s /crawl endpoint to scrape up to the specified number of pages.

4. Content Retrieval: After scraping, the content is fetched and passed to an AI language model.

5. ICP Generation: The AI analyzes the website content and answers nine detailed questions about the dream buyer, such as: - Where the dream buyer hangs out online and offline - Their biggest frustrations and challenges - Their hopes, fears, and preferred communication methods - The language and phrases they use - A typical day in their life - What makes them happy