Generate weekly Instagram Reels ideas from Google News with OpenAI and Notion

This n8n workflow automatically generates weekly Instagram Reel content ideas for a D2C brand using fresh Google News trends.

In this example, the workflow is configured for a skincare brand called GlowCare, but it can be reused for any D2C brand by simply changing the RSS URL and updating the brand details inside the AI prompt.

Any D2C brand can use this workflow by simply changing the Google News RSS URL based on their niche.

For example:

- Skincare brand → skincare trends, skincare routine, skincare tips - Fashion brand → fashion trends, outfit ideas, styling tips - Fitness brand → fitness trends, workout tips, health routines - Food brand → food trends, recipes, healthy snacks - Haircare brand → haircare tips, hair growth, hair routine

The AI prompt can also be slightly updated with the brand name, product category, target audience, and main product.

It runs every Monday at 8 AM, fetches recent niche-related articles from Google News RSS, selects the top 7 trend articles, combines them into one dataset, and sends the data to an AI model.

The AI then creates 7 ready-to-use Instagram Reel ideas with posting days, hooks, captions, hashtags, reel formats, and explanations.