Facebook/Meta conversion API for eCommerce leads/orders

This n8n workflow helps eCommerce businesses (especially in the Cash on Delivery space) send real-time order events to the Meta (Facebook) Conversions API, ensuring accurate event tracking and better ad attribution.

Features - Webhook Listener: Accepts incoming order data (name, phone, IP, user-agent, etc.) via HTTP POST/GET.

- Data Normalization: Cleans and formats firstname, lastname, phone, and eventtime according to Facebook's strict specs.

- Data Hashing: Securely hashes sensitive user data (SHA256), as required by Meta.

- Full Custom Data Support: Pass order value, currency, and more.

Ideal For: - Shopify, WooCommerce, custom stores (Laravel, Node, etc.)

- Businesses using Meta Ads and needing high-quality server-side tracking

- Teams without access to full dev resources, but using n8n for automation