Facebook / Meta ads performance monitoring with Slack alerts (CTR, CPC, ROAS)

Who’s it for

This workflow is for marketing teams, performance marketers, and media buyers running Facebook (Meta) Ads who want to stay on top of creative performance without manually checking Ads Manager every day.

What it does

The workflow automatically monitors Facebook Ads performance at the ad creative level and sends real-time Slack notifications when key metrics cross your thresholds. It tracks CTR, CPC, ROAS, spend, and conversions over a rolling time window, then flags:

Underperformers (e.g. CTR below 0.5% for 2 days). Top performers (e.g. ROAS above 5x).

What business value this workflow provides

Faster detection of problems Instead of waiting for a weekly report, you know within a day (or whatever window you configure) if an ad’s CTR is tanking or if spend is producing poor ROAS. That prevents wasted budget.

Highlighting winners When an ad’s ROAS is high (e.g. >5x), you get an instant Slack ping. You can then shift budget to scale it before performance fades.