Enrich B2B leads for Attio CRM with Apollo, LinkedIn, news and GPT-4o

B2B Lead Enrichment | Attio CRM

This n8n template automates B2B lead research and enrichment for Attio CRM. It combines data from Apollo.io, LinkedIn scraping, and news sources with AI-powered analysis to generate actionable sales intelligence - turning hours of manual BDR research into minutes.

Who is this for?

- Sales teams using Attio CRM who want to reduce time spent on lead research - BDRs/SDRs who need rich prospect context before outreach - Revenue operations teams looking to automate CRM enrichment at scale

What problem does this workflow solve?

Before reaching out to a prospect, sales reps typically spend 15-30 minutes researching company background, recent news, leadership team, and LinkedIn activity. This workflow automates that entire research process, freeing BDRs to focus on relationship building instead of data gathering.

How it works

1. Trigger: Manually execute (adapt to webhook or form trigger for automation) 2. Apollo Enrichment: Fetches comprehensive company data by domain 3. Parallel Processing: Three branches run simultaneously: - News articles → Tavily extraction → AI summary - LinkedIn company page → Scrape Creators → AI summary - Leadership search (with web search) → Apollo person lookup → LinkedIn profiles → AI summary 4. Validation: An LLM Critic agent verifies all claims using web search 5. Final Output: Lead Enrichment Agent generates a structured dossier 6. CRM Sync: Updates Attio company and people records