Capture and enrich leads with GPT-4o, Postgres, Slack, Gmail and your CRM

Overview This workflow captures incoming leads from a webhook, enriches them using AI, and automates the entire sales pipeline. It validates data, scores leads as hot, warm, or cold, assigns them to sales reps, syncs with CRM systems, and triggers notifications and follow-ups.

It helps teams respond faster, prioritize high-value leads, and streamline sales operations with minimal manual effort.

---

How It Works

1. Webhook Trigger - Captures lead data from forms or landing pages.

2. Workflow Configuration - Defines: - CRM API endpoint - Slack notification channel - Sales reps list for assignment

3. Validation - Ensures required fields (name and email) are present. - Routes invalid submissions to error handling.

4. Data Normalization - Structures lead data (name, email, phone, company, message).