Automated daily customer win-back campaign with AI offers

Proactively retain customers predicted to churn with this automated n8n workflow. Running daily, it identifies high-risk customers from your Google Sheet, uses Google Gemini to generate personalized win-back offers based on their churn score and preferences, sends these offers via Gmail, and logs all actions for tracking.

What does this workflow do?

This workflow automates the critical process of customer retention by:

Running automatically every day on a schedule you define. Fetching customer data from a designated Google Sheet containing metrics like predicted churn scores and preferred categories. Filtering to identify customers with a high churn risk (score > 0.7) who haven't recently received a specific campaign (based on the createdcampaigndate field - you might need to adjust this logic). Using Google Gemini AI to dynamically generate one of three types of win-back offers, personalized based on the customer's specific churn score and preferred product categories: Informational: (Score 0.7-0.8) Highlights new items in preferred categories. Bonus Points: (Score 0.8-0.9) Offers points for purchases in a target category (e.g., Books). Discount Percentage: (Score 0.9-1.0) Offers a percentage discount in a target category (e.g., Books). Sending the personalized offer directly to the customer via Gmail. Logging each sent offer or the absence of eligible customers for the day in a separate 'SYSTEMLOG' Google Sheet for monitoring and analysis.

Who is this for?

CRM Managers & Retention Specialists: Automate personalized outreach to at-risk customers. Marketing Teams: Implement data-driven retention campaigns with minimal manual effort. E-commerce Businesses & Subscription Services: Proactively reduce churn and increase customer lifetime value. Anyone using customer data (especially churn prediction scores) who wants to automate personalized retention efforts via email.

Benefits

Automated Retention: Set it up once, and it runs daily to engage at-risk customers automatically. AI-Powered Personalization: Go beyond generic offers; tailor messages based on churn risk and customer preferences using Gemini. Proactive Churn Reduction: Intervene before customers leave by addressing high churn scores with relevant offers. Scalability: Handle personalized outreach for many customers without manual intervention. Improved Customer Loyalty: Show customers you value them with relevant, timely offers. Action Logging: Keep track of which customers received offers and when the workflow ran.