Automated customer feedback analysis & response with Jotform, GPT-4.1 & Google Sheets

AI-powered feedback analysis and response automation from Jotform to Google Sheets and Slack

Who’s it for Businesses using Jotform to collect customer feedback who want to automate sentiment analysis, email responses, and internal reporting — especially eCommerce, support, or CX teams looking to scale without hiring more agents.

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How it works This workflow captures every new Jotform submission, extracts key fields, and uses OpenAI GPT-4.1 to classify sentiment and root cause.

- Negative feedback or ratings ≤3: Generates a recovery email, logs it in Google Sheets, and alerts your CX team on Slack. - Positive or neutral feedback: Sends a personalized thank-you email with a link to leave a public review.

All submissions are stored in Google Sheets for analytics and performance tracking.

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How to set up 1. Visit [Jotform](https://www.jotform.com/?partner=aayushmansharma) and sign up (if you’re new) or log in to your existing account. 2. Click your profile icon (top-right) → go to Settings. 3. In the left sidebar, open the API section. 4. Click Create New Key. 5. Set permission to Full Access (recommended for full workflow functionality). 6. Copy the generated API key. 7. In n8n, open Credentials → Create New → JotForm API. 8. Paste your API key and save it as JotForm account. 9. Test the connection by running your Jotform Trigger node.