Automate lead intake & deduplication with Google Forms, Sheets and GoHighLevel CRM

Description:

Eliminate duplicate entries and streamline your lead management process with this n8n workflow template! Automatically capture new form submissions, check against existing records, update duplicates, and sync leads seamlessly into GoHighLevel (GHL) CRM and your Google Sheets database.

This automation monitors Google Form submissions in real time, verifies if a lead already exists, and routes them accordingly:

✅ New leads are created in GoHighLevel and logged in your master database. ♻️ Duplicates are updated with the latest details and tracked in a dedicated duplicate log.

Perfect for sales, marketing, and operations teams that need clean, accurate, and up-to-date lead records without manual effort.

What This Template Does

📥 Captures new lead form submissions from Google Sheets 🔎 Checks existing records to detect duplicate entries 🆕 Creates new contacts in GoHighLevel CRM for unique leads ♻️ Updates existing GHL contacts with fresh submission details 📂 Logs new leads in a master database spreadsheet 📑 Tracks duplicate leads in a dedicated log for analytics 🌟 Fully automated: ensures a clean, organized, and deduplicated lead pipeline

How It Works