Automate lead enrichment & personalized outreach with HubSpot, Phantombuster & GPT

How it works This workflow enriches and personalizes your lead profiles by integrating HubSpot contact data, scraping social media information, and using AI to generate tailored outreach emails. It streamlines the process from contact capture to sending a personalized email — all automatically.

The system fetches new or updated HubSpot contacts, verifies and enriches their Twitter/LinkedIn data via Phantombuster, merges the profile and engagement insights, and finally generates a customized email ready for outreach.

Step-by-step 1. Trigger & Input - HubSpot Contact Webhook: Fires when a contact is created or updated in HubSpot.

- Fetch Contact: Pulls the full contact details (email, name, company, and social profiles).

- Update Google Sheet: Logs Twitter/LinkedIn usernames and marks their tracking status.

2. Validation - Validate Twitter/LinkedIn Exists: Checks if the contact has a valid social profile before proceeding to scraping.

3. Social Media Scraping (via Phantombuster) - Launch Profile Scraper & 🎯 Launch Tweet Scraper: Triggers Phantombuster agents to fetch profile details and recent tweets.

- Wait Nodes: Ensures scraping completes (30–60 seconds).