Automate cancellation feedback collection with Stripe and Google Sheets

Who's it for This template is perfect for any SaaS business or subscription service using Stripe. Product managers, customer success teams, and founders can use this to automatically collect cancellation feedback without manual follow-up. Ideal for companies looking to reduce churn by understanding why customers leave. What it does When a customer cancels their Stripe subscription, this workflow instantly:

Detects the cancellation via Stripe webhook Fetches customer details from Stripe API Sends a personalized feedback survey email with embedded customer information Logs all cancellations to Google Sheets for tracking Receives survey responses via webhook Automatically routes feedback to different Google Sheets based on reason (pricing concerns, feature requests, or other feedback)

This organized approach helps you identify patterns in cancellations and prioritize improvements that matter most. How it works

Stripe triggers the workflow when a subscription is canceled Customer data is fetched from the Stripe API (email, name, plan details) Personalized email is sent with a survey link containing customer data as URL parameters Cancellation is logged to a Google Sheets "Cancellations" tab When the customer submits the survey, a webhook receives the response Feedback is routed to dedicated sheets based on cancellation reason:

Price Concerns → for pricing-related issues Feature Requests → for missing functionality Other Feedback → for everything else

Set up steps Setup time: ~20 minutes Prerequisites

Stripe account (test mode recommended for initial setup) Google account with Google Sheets Email service (Gmail, Outlook, or SMTP) Survey tool with webhook support (Tally or Typeform recommended)

Configuration