Analyze website SEO and log AI recommendations to Google Sheets with OpenAI

Analyze website SEO issues and generate optimization actions with AI

Author: Hyrum Hurst, AI Automation Engineer at QuarterSmart Contact: hyrum@quartersmart.com

This workflow provides a fully automated, AI-powered SEO analysis system designed to turn any website URL into a structured set of clear, actionable optimization recommendations. Instead of relying on manual audits, browser extensions, or generic SEO tools, this automation programmatically inspects a page’s core on-page elements and uses AI to translate raw data into practical next steps.

The workflow is built for repeatability, scale, and operational use inside agencies, internal marketing teams, and consulting environments. Results are logged, scored, and routed automatically so teams can focus on execution rather than analysis.

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What this workflow does

When a URL is submitted, the workflow:

- Fetches the full HTML content of the page - Extracts critical SEO-relevant elements such as: - Page title - Meta description - Heading hierarchy (H1–H6) - Internal and external links - Image tags and alt text - Sends the extracted data to an AI model for structured analysis - Generates specific, prioritized SEO recommendations, including: - Keyword optimization opportunities - Title and meta description improvements - Heading structure fixes - Internal linking suggestions - Content clarity and relevance improvements - Assigns an overall optimization score to the page - Logs all results to Google Sheets for tracking, reporting, and comparison over time - Sends summaries or alerts to Slack or email when critical issues are detected