AI-powered lead enrichment from Typeform & Calendly to HubSpot CRM

How it works This workflow starts whenever a new lead comes in through Typeform (form submission) or Calendly (meeting booking). It captures the lead’s information, standardizes it into a clean format, and checks the email domain. If it’s a business domain, the workflow uses AI to enrich the lead with company details such as industry, headquarters, size, and website. Finally, it merges all the data and automatically saves the enriched contact in HubSpot CRM.

Step-by-step

Capture Leads

- The workflow listens for new form responses in Typeform or new invitees in Calendly.

- Both sources are merged into a single stream of leads.

Standardize Data

- All incoming data is cleaned and formatted into a consistent structure: Name, Email, Phone, Message, and Domain.

Filter Domains