Ai lead scoring & enrichment from Mailchimp to HubSpot and Pipedrive with GPT-4o

How it works

This workflow captures new subscribers from a Mailchimp list and extracts their key details. It then enriches the subscriber data using AI, predicting professional attributes and assigning a lead score. Based on the score, high-value leads are identified, and all leads are synced into HubSpot and Pipedrive. For top-priority leads, the workflow automatically creates new deals in Pipedrive for sales follow-up.

Step-by-step

Step-by-step

1. Capture subscriber data - Mailchimp Subscriber Trigger – Detects new signups in a Mailchimp list. - Extract Subscriber Data – Normalizes payload into clean fields like name, email, and timestamp.

2. Enrich with AI - Lead Enrichment AI – Uses AI to infer company, role, industry, intent, LinkedIn, and lead score. - Parse & Merge Enrichment – Merges AI output with subscriber info and sets defaults if parsing fails.

3. Qualify leads - High-Value Lead Check – Filters leads with a score ≥70 to flag them as priority. - Create High-Value Deal – Opens a new deal in Pipedrive for high-value leads.

4. Sync to CRMs - HubSpot Contact Sync – Updates enriched lead data in HubSpot CRM. - Pipedrive Person Create – Adds lead as a person in Pipedrive.